The VSEAT® Story

The VSEAT®: From Concept to Reality

The concept of a nose-less and bump-less bicycle seat came about when a trainee unwaveringly objected her trainer’s request to have her use a stationary bicycle as part of her training for a fitness competition.

Ani had enjoyed cycling for years and intended to make cycling a big part of her fitness once again, upon her move to Marina Del Rey. However, after completing two, short, six-mile, coastal rides Ani experienced unbearable groin pain and became very concerned. She researched the causes of the pain and found a tremendous amount of information on the groin damage, to both men and women cyclists, from using the traditional bicycle saddles. Even more troubling were the lasting effects of genital desensitization, genital deformation, and prostate problems, to name a few, commonly experienced with prolonged use of the traditional saddles.

When Bryan insisted that Ani use the stationary bicycle, she shared this information with Bryan and told him to “look it up.” Bryan, eager to get Ani on the bicycle, did not hesitate and started to search the internet right then and there. Bryan was shocked to find out about the problems caused by the saddle and could not believe that no one had been successful in addressing the problem.

Thus, the idea of the VSEAT was born. Ani and Bryan began their quest in researching and developing a solution that would offer all riders a fun, enjoyable, and liberating cycling experience. Watch the video to hear the story directly from Ani and Bryan.